AGENDA

7:30   Poster setup
8:00 Registration
8:50   Assembly & Conference Pre-view, L.L. Hause, Diagnostic Visions
9:00   Exploring Patent Protection: A Discussion of Business Rationales for Pursuing Patent Coverage on Innovations, Jonathan M. Fritz, J.D., M.S., B.S. Patent Attorney, Whyte Hirschboeck Dudek S.C.
9:30   Operating Systems for Innovation: What Roles do they Play in Technology Management and How Do They Increase the Value of Intellectual Assets?, Zion Bar-El and Valery Prushinsky, Ideation International
10:30 Break & Poster Viewing
11:00 Business Plans for Technology Spinouts-Telling the story through pictures, numbers, and words, Brian Thompson, UWM Research Fondation
11:30 Knowledge-Enabled Innovation, The integration of inventive problem solving with semantic concept retrieval, Stephen Brown, Invention Machine
12:30 Ideation and Invention, A moderated discussion, Dr. John Gassert, MSOE
1:00    Movie: What's Wright in Racine (Frank Llyod Wright's Innovation in building)
1:15    Lunch
2:.00   Customer Intimacy for Customer-Centric Engineering and Development, Kate Foss, CCH, a Wolters Kluwer business
2:30    Developing Products for Global Markets: New Products and Product Adaptation, Can your product be sold internationally?, George Tesar, Ph.D., Professor of Marketing and International Business
3:00     Lessons from the Global Healthcare Marketplace, Dr. David Deaven, GE-Healthcare
3:30     Poser Awards, Dr. Ric Soto, SC Johnson
3:45     Product Development Methods and Resources, A moderated discussion, Shajan M. John, MSOE and PDMA