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John Peterson: How Do You Test Your Business Model

This video outlines the role of the Minimally Viable Product (MVP), something quick and inexpensive to demonstrate the value proposition concept, in the process of gaining customer insights and feedback. Additionally, a process for interviewing customers is proposed including interview questions and the notion of “pivoting” is introduced.

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About Keen

Keen is a national partnership of universities with the shared mission to graduate engineers with an entrepreneurial mindset so they can create personal, economic, and societal value through a lifetime of meaningful work.