Entrepreneurially Minded Learning (EML) for Engineering Courses

So you have a great idea and have worked really hard to make it into a great product or innovation. This video provides recommendations for making the pitch to a variety of audiences, including pitching an innovation within the organization and externally, with a great focus on using the inner passion to get the message across.

1986

When making a pitch, it is important to make a case in a way that is compelling to the specific audience. This video provides explicit recommendations for tailoring a pitch and presentation to each of the four main social styles – drivers, analyticals, expressives, and amiables.

1987

The best presentations are developed with the goal in mind. This video suggests a fool-proof approach to the pitch process including 4 main steps: (1) the hook, (2) why you are the person - biographical information, (3) details in economic terms, and (4) the ask.

1987

This video clearly articulates the power of storytelling to communicate the value proposition, first starting with the WHY and concluding with the HOW/WHAT. Storytelling offers a great technique to explain the WHY and visual storytelling (e.g. infographics) provide a good method for showcasing the HOW/WHAT. In either case, storytelling can provide the context, connection and commonality that jumpstarts the audiences understanding of the value proposition.

1987

Storytelling is the most primitive, purest, and powerful form of communication and offers a great technique for explaining the WHY. This video highlights some best practices including (1) Show – don’t tell, (2) Avoid jargon at all costs, (3) Make it personal, (4) You Don’t Have To Start At the Beginning, (5) Include the drama, and (6) Be authentic.

1987

Infographics and visual storytelling provide a good method for showcasing the HOW/WHAT. This video highlights a variety of great, free, web-based tools (Piktochart, Canva, and Sway) that can be used to visually tell the technical and economic stories.

1987

This video highlights the nine basic components of the business model. Components that focus on creating and generating value include the Value Proposition, Customer Segments, Customer Relationships, Channels, and Revenue Streams. Components that focus on generating efficiencies to deliver value include Cost Structure, Key Resources, Key Activities, and Key Partnerships.

1987

This video goes beyond the basics to explain what accounts for a high performing business model, ultimately increasing the chances of success when starting a business or introducing a new innovation to the market. Details are provided on how to move an idea from an initial curiosity to a commercialized produce or service that solves a problem or fulfills a need for customers.

1987

This video outlines the role of the Minimally Viable Product (MVP), something quick and inexpensive to demonstrate the value proposition concept, in the process of gaining customer insights and feedback. Additionally, a process for interviewing customers is proposed including interview questions and the notion of “pivoting” is introduced.

1987