← Back to (EML) for Engineering Courses
Kenn Talk Home
John Peterson: What are the Basics of the Business Model
This video highlights the nine basic components of the business model. Components that focus on creating and generating value include the Value Proposition, Customer Segments, Customer Relationships, Channels, and Revenue Streams. Components that focus on generating efficiencies to deliver value include Cost Structure, Key Resources, Key Activities, and Key Partnerships.
Download instructional materials related to this talk. 
About Keen
Keen is a national partnership of universities with the shared mission to graduate engineers with an entrepreneurial mindset so they can create personal, economic, and societal value through a lifetime of meaningful work.