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John Peterson: What Makes High Perfomance Business Models

This video goes beyond the basics to explain what accounts for a high performing business model, ultimately increasing the chances of success when starting a business or introducing a new innovation to the market. Details are provided on how to move an idea from an initial curiosity to a commercialized produce or service that solves a problem or fulfills a need for customers.

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About Keen

Keen is a national partnership of universities with the shared mission to graduate engineers with an entrepreneurial mindset so they can create personal, economic, and societal value through a lifetime of meaningful work.