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Linda Menck: Why Does Storytelling Matter

Storytelling is the most primitive, purest, and powerful form of communication and offers a great technique for explaining the WHY. This video highlights some best practices including (1) Show – don’t tell, (2) Avoid jargon at all costs, (3) Make it personal, (4) You Don’t Have To Start At the Beginning, (5) Include the drama, and (6) Be authentic.

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